1919

Birth of 'Pébéo'

■ Birth of pébéo

Pebeo was originally a chemical company based on the outskirts of Marseille, Claudius Chaveau was a young Chemical Engineer who joined the
company in 1922 and soon rose to become the General Manager.
Birth of pébéo

■ Birth of pébéo

The factory buildings were located in St Marcel not far from the main road and l'Huveaune. The company now had 20 employees and the power for the enterprise was supplied by a canal called the Beal.
The companys' original purpose was to turn lead into pigment derivatives, the pigments were then processed into pure form or made into powder as ready to use paints for artists.

■ La PEBEO Or La PBO

Is it a chemical formula? Well yes it originally was, PbO is a lead protoxide which was originally the base of colour.
La PEBEO Or La PBO

■ La PEBEO Or La PBO

The factory buildings were located in St Marcel not far from the main road and l'Huveaune. The company now had 20 employees and the power for the enterprise was supplied by a canal called the Beal.
The companys' original purpose was to turn lead into pigment derivatives, the pigments were then processed into pure form or made into powder as
ready to use paints for artists.

■ The color in the blood

Claudius Chaveau was originally from Lyon from a family in the silk industry, after training as a weaver he obtained a grant to study chemistry.
The color in the blood

■ The color in the blood

From the silk business, Claudius Chaveau looked at the mounds of tangles delivered by dyers. He was fascinated by the dress colors. He worked several months in the laboratories of the Lumiere brothers before being contacted by a Dubost, director of the 'French chemical company, Pébéo' who was seeking an engineer. This then began the long family history as a paint manufacturer.

■ 1929 a colourful year

At the beginning of the 1930s the company introduced new manufacturing processes that allowed Claudius Chaveau to obviate the use of lead and the and avoid the volatility of market speculation.
1929 a colourful year

■ 1929 a colourful year

In 1929 all the old manufacturing processes were replaced to now produce pigments yellow and orange chrome (chromate of lead obtained by the precipitation of lead salt chromate alkaline), the cadmium pigments as well as lakes (coloured aluminium material), as well as ground powder pigments for painting buildings.

■ What is chrome yellow?

An eighteenth century chemist called Vauquelin discovered orange-red ore
in the Urals, it was called chrome (colour in Greek).
What is chrome yellow?

■ What is chrome yellow?

The beautiful bright and opaque yellows were previously lacking in the palette of painters. These
colours ranged from yellow green to yellow-orange.
Formula PbCrO4, chrome yellow pigment is a dense, very opaque, and light-stable medium. It is
obtained by the reaction of lead acetate on potassium dichromate.

1929

a colourful year

■ The art of discovery

Claudius Chaveau was both curious and pragmatic, this motivated him to start to look into the use of powder colours for commercial signage.
The art of discovery

■ The art of discovery

The paints were tested to destruction to determine the best formulations, resistance to salt air, sunlight
and under the sea. These were necessary to make the paints perform for painted advertising hoardings
and signage, this experience gave the company some helpful perspectives.

■ Diving into the era of ready-to-use colour

The Pebeo laboratory began to develop ready to use colours using oil as a
medium and early tests proved to be a success.
Diving into the era of ready-to-use colour

■ Diving into the era of ready-to-use colour

The colours were tested by painting onto metal plates which were then partially masked and
exposed to sunlight to judge their ability to withstand sunlight, the winning formulas were
selected and Pebeo launched its' first range of oil colour in tubes for painting advertisements on walls.
From this very practical use the paints soon came to the attention of artists and so they became part of
the world of art. Without knowing it Pebeo gradually began to change.

■ Ready to use colours come to life at last

In the 1930s paint brands were a rare thing, it was usual for artists to prepare their own colours from the raw materials bought from companies like Pebeo;
it was a long and difficult process.
Ready to use colours come to life at last

■ Ready to use colours come to life at last

Instructions: Mix the colours in a metal bucket, allow to infuse (which disperses the pigment through
the binder), then once diluted, strain the colours.
Despite all the care in the process the result could not be guaranteed, mainly due to the variation in the
amount of binder and drying agent. To start with Pebeo launched 15 ready to use colours.

■ Tubes were also important

Artists ground their own pigments in the centuries old tradition, at this time
tubes of colour were pure science fiction.
Tubes were also important

■ Tubes were also important

With no means of preservation, the artists mixed their pigments, and then reduce them to powder with the
binder just before use. In the nineteenth century, they used pig bladders to contain the colour. The tin tubes
were invented around 1840. These new containers kept the colours intact longer. Through them, the
Impressionist painters were able to move out of their workshop and go to paint landscapes outdoors - that is
to say, in nature.

1934

Diving into the era of ready-to-use colou

1927

Production of colour

■ Production of colour

Each morning a monster machine called a radial flow impeller was turned
on to start up production for the day.
Production of colour

■ Production of colour

Amidst the clatter of belts the crusher reduced the blocks to the size of hazelnuts, a water wheel bucket
then pushed the material towards the hopper wheels which then further reduced the material to a fine
powder which is the basis of colour. The best results are obtained using large, heavy grindstones which
turn slowly, mixing and crushing the pigment tranforming it little by little into homogenous and radiant colour.

■ The flexographic inks

Activity grew over time, everything based around colour and this soon
brought Pebeo to flexographic inks.
The flexographic inks

■ The flexographic inks

In the 1930s' flexographic inks were used for printing coffee packaging, but they were not destined to have a long career, Pebeo stopped making these products as well as mastic at the begining of the war as the raw materials were no longer available. This process has recently seen a revival in the market for labels and packaging and in the market for grocery packaging.
Similar to the process of inking, but in colour, flexographic printing competes with offset on a number of surfaces.

■ The sealant and colour powder

Claudius Chaveau always tried his best to keep close to his customers and to meet their needs, this attention to the market soon brought about the
development of sealant.
The sealant and colour powder

■ The sealant and colour powder

The druggists, who were the glazers and painters of that time, proposed sealant with colour powder
consisting mainly of marl and linseed oil. This was a way to provide additional business.
1919 1934

1935

The organic pigment studio

■ A new colourman is born

Robert Chaveau was born into this world of colour and it fascinated him, he started helping his father at the age of 8 years old.
A new colourman is born

■ A new colourman is born

His son took him at his word, 'can I help you? Please will you let me?', 'but you don't know how and you
will get dirty' replied his father. 'Oh papa let me try, look I've got my apron'. Robert closely followed the
use of the pestle and mortar but the heavy mortar would not stand up and colour flooded everywhere.
'Well you thought you knew best but remember not to take anything for granted, everything can be learned
with care and perserverance. A first lesson that Robert applied later.

■ The organic pigment studio

Organic pigments began to take off, Claudius Chaveau knew that it would be essential to master this for the future of the company.
The organic pigment studio

■ The organic pigment studio

On the site of Saint-Marcel, a tall and spacious building was built to house the new manufacturing of orange, red and burgundy. Organic pigments provided a wide range of colours. One of five huge tanks was reserved for the manufacture of metal resinate called drier, essential in the preparation of paints. Sold in the same commercial channels and manufactured by the same method as pigments, of wet and then dried, this product - called Durcilac,
was growing rapidly.

■ What is an organic pigment?

Discovered during the 19th century, organic pigments have been
progressively replaced by mineral pigments, Pebeo began to get used to the smell of Beta-naphtol.
What is an organic pigment?

■ What is an organic pigment?

The synthetic pigments are obtained from the distillation of coal tar, benzene, naphthalene and anthracene, which are the raw materials needed to manufacture them.
At Saint-Marcel, the hiss of pots bursting from steam intensified, and was punctuated by the pounding of the pump valves.

■ Painting got under his skin

Claudius Chaveau caught the painting bug from his contact with artists like Van de Bussche and Blocteur, a love of painting was now running through his veins.
Painting got under his skin

■ Painting got under his skin

Claudius Chaveau was now truly into the world of
colour and passing it onto his son Robert. The artists
Pierre Ambrogiani, Rene Seyssaud and Jean Saussac
gave the father and son a new view. This journey
started at Peano situated next to the Isle of Thiars, a
meeting place for artists, also Montparnasse in
Marseille, a mythical place where people met and
inspired each other with this new passion.

■ The first fruits of acrylic

Pebeo developed a new product called Super Detrempe, the result of much
contact with artists, tests with new materials and a symbol of the birth of
modernity at Pebeo.
The first fruits of acrylic

■ The first fruits of acrylic

Fast drying, supple in use, artists' imagination could find expression without constraint, a new material
from a manufacturer that would push artists into modern art. It heralded a new product, acrylic
which would arrive years later and revolutionise the world of painting.

1949

Painting got under his skin

■ An acrylic before it’s time!

Super tempera was a great product, remembered by great artists for a long
time, but Pebeo was not immediately rewarded with commercial success, it
was too early.
An acrylic before it’s time!

■ An acrylic before it’s time!

Heavy pigment, good plasticity and texture similar to
oil, even today Seyssaud’s temperas, sketches
brought back from Morocco by Robert Chaveau still
have the same freshness. Even, long after they
stopped production, all the artists who had used it
kept asking for it ... Maybe Pébéo should have
continued it? Because it was not until 1978 that the
first acrylic was born in France!

■ School of paint cakes!

Industrial activity began again to help forget the economic gloom during the
war years. Pebeo developed a new colour range for the school sector, the
company was at the dawn of a new adventure.
School of paint cakes!

■ School of paint cakes!

Despite its expertise in the chemistry of pigments,
there was still more to learn! Formulations,
manufacturing ... must also attract the interest of the
distribution channels. The cakes were then left for a
moist colour paste, rich in resin and pigments,
poured into a plastic cup and then dried in an oven.
Far from being the most economical, the process is
one that offered the most pleasure to use and a
remarkable consistency of colour.

■ The poster paint tube was a hit!

A few months after launching paint cakes the poster paint tube was launched to immediate acclaim.
The poster paint tube was a hit!

■ The poster paint tube was a hit!

The gouaches were distinguished from similar
products produced at such a level of quality that art
teachers were the first to recommend it. The retail
sector began to pose a number of questions about
this Marseille Company that came from nowhere!
Will they sometime become a full fledged contender
in the marketplace? Far from, all the same, 'the
aristocracy of fine colour'.

■ Watercolour, first contacts, first passion

During the war the artist Van de Buscche visited Pebeo searching for colour, he left with an armful of tubes and a new friendship had begun, he then sent
the Watercolourist Blocteur to visit the factory at St Marcel.
Watercolour, first contacts, first passion

■ Watercolour, first contacts, first passion

The watercolourist wasn't looking for colours but for studio space, claudius Chaveau found him some space and in return received artistic and technical
advice for the development of a range of quality watercolours, but the brand was not well known enough. Despite this experience it was a decisive
moment for Claudius, a passion had been awakened!

1948

School of paint cakes!

1940

A miracle solution, colour blocks!

■ A miracle solution, colour blocks!

'You make colours for buildings, why not colour for children in the form of small blocks?' This comment from Mario de Andreis, metal packaging manufacturer and neighbour to Pebeo resonated in the mind of
Claudius Chaveau.
A miracle solution, colour blocks!

■ A miracle solution, colour blocks!

The industrial climate at the begining of the war was one of poor products and raw materials and this
presented an opportunity, Mario de Andreiss' idea quickly materialised, the first box of colour cakes was born. It was likely to bring the company additional business at a time when it was affected by the war.
The development of small blocks stamped with a dragon in relief gave trouble: hair brushes could not resist them!
But the product became more efficient! This was the beginning of a long story ...

■ Pébéo took control: with the cardboard palettes ...

What could be a better, a product made from economic raw material for the war years.
Pébéo took control: with the cardboard  palettes ...

■ Pébéo took control: with the cardboard palettes ...

The first colour cakes were presented in the form of miniature card palettes like those used by traditional
painters and also in small metal boxes. The first procedure used since the 1940s' was a dry process, it
consisted of agglomerating a semolina type product under pressure with glue added to turn it into blocks.
But the packaging of the time limited the company to small scale distrubution and excluded them from the
traditional stationery distribution.

■ The world of colour, stronger than the crisis!

Pebeo managed to resist the pre war turbulence, the 1936 Popular Front did
not affect Pebeo, but then war broke out.
The world of colour, stronger than the crisis!

■ The world of colour, stronger than the crisis!

Claudius Chaveau's relationships with his staff and
associates were based on a profound respect. Harmony
reigned in the family business. This was a working
community, and the company decided to ensure the care
of its employees in the best conditions possible, until their
disappearance. By 1938, all staff members received a
supplementary pension insurance provided by the
company.
1935 1949

1950

Getting Started with Freinet

■ The colours of a new education ...

The New Education sweeps most of the old precepts of the time. The painting becomes, with this pedagogy, a way to free the
The colours of a new education ...

■ The colours of a new education ...

Claudius Chaveau fully supported this revival and was enamored by a classroom whose walls, doors and windows are wide open. Unknowingly, he embarked on a crucial development for the future of the company. Developed in Italy, Germany and Canada this method was not fully recognized until 1968 by
the national education, and then renamed 'active approach'.

■ Getting Started with Freinet

The meeting with Celestin Freinet, teacher and founder of the Modern School, is one of the origins of progressive repositioning for the company.
One day, he arrived at the factory, tired of not getting the expected results from the paint ...
Getting Started with Freinet

■ Getting Started with Freinet

Celestin Freinet was surprised to discover in the manufacturer, a simple man, who listened to him and was charmed by his spirituality and humanism.
Claudius Chaveau is impressed by the authenticity of his teaching approach, for the awakening of the child, a concern for him also. A long collaboration begins with the provision of a gouache powder ...

■ Gouache plastic powder

With limited resources, Celestin Freinet had the idea of gluing coloured powder with gum arabic, and then laminate, to facilitate thinning, he added
detergent ... It was not successful. He decided to go to the source ... The manufacturer.
Gouache plastic powder

■ Gouache plastic powder

After gouache powder, another liquid was born in the factory. More sophisticated, it was also more
convenient because it avoided the tedious preparations first required. The colour is packaged in large containers suitable for painting classes where the approach of colour goes beyond its materiality: the teacher and student are the cornerstones.

■ The school range expands

Supported by a new concept, the school range expands to the point that Pébéo becomes 'THE school paint!'
The school range expands

■ The school range expands

In those years, the school develops a fabulous way to practice - free painting. The notion of a paint
shop was born, with the prominence of the visual expression of children. The collaboration between
Freinet and the manufacturer 'Pébéo', created a range of products and colours in a powder, with an
exceptional monitary value. A new form of art school was founded: that of free expression ...

■ Solucolour spreads like gouache powder ...

The success of this new gouache is as Solucolour and Solugouache become
a generic name ...
Solucolour spreads like gouache powder ...

■ Solucolour spreads like gouache powder ...

Solucolour gouache is a powder that has excellent storage time and
saves valuable space in storage. The colours are opaque, not chalky,
as well, they retain their vitality once dry. This gouache may be
applied on heavyweight paper, cardboard, wood and salt dough. It
can then be cleaned with soap and water. The quality, innovation and
education, combined with the fierce desire to make the products
available are recognized.

1959

The school range expands

■ At the dawn of ceramic colours ...

In addition to the success of the school range, the 'fine art' colour range is getting stronger. Guided by a passion for art and the art world, the family is
insatiable Chaveau continues his discoveries and new experiences ...
At the dawn of ceramic colours ...

■ At the dawn of ceramic colours ...

Painter and ceramist from Spain … As well as a friend of Picasso, Robert Savaldo Chaveau discovers
the real dimension of the art of ceramics. The basics of this technique open Robert Chaveau to the world
of enamels. Shortly after his lastest 'fire of inspiration', burst forth the ceramic colours.

■ Robert Chaveau 'marries' colour

This year 1953, Robert joins the Chaveau company. It is also, for this 'man of colour', who is passionate about painting, the year of his wedding to Popy,
which plays an important role in the history of the company ...
Robert Chaveau 'marries' colour

■ Robert Chaveau 'marries' colour

Robert Chaveau made choices: he changes his painter’s coat for a chemist’s coat. His first challenge
is to develop the manufacture of 'organic' pigments that began a few years ago. Four pigments are
developed with their industrial production. The most beautiful moment for him is: 'when the filtered
solutions and casts gather in a loving embrace and melt into each other to become pigment.'

■ The Birth of Fragonard

The range is enlarged with extra fine gouache and oil. The special feature is characterized by a formula of mixtures of organic and mineral pigments.
Thus was born the brand Fragonard ...
The Birth of Fragonard

■ The Birth of Fragonard

On the tube, the logo Drouant fades gradually to give way to that of Pébéo, but Armand Drouant remains
close to the manufacturer for a long time. Involved in the jury of numerous awards such as the 'Young
Painters' created in 1954, he was one of the best ambassadors of the brand with recognized artists ...
One day, a publicist says to the manufacturer: "I went to Picasso’s villa 'La Californie' to take photographs;
I saw plenty of Pébéo paints in his studio. 'Did you know? '

■ The Fine Arts varnish range

Essential in the Fragonard range is the varnish! Pébéo decided to develop a specific range.
The Fine Arts varnish range

■ The Fine Arts varnish range

The paintings done with oil colors are varnished.
Over the centuries, this process is performed, on site, during scheduled events before the visitors arrive at
exhibitions. The ceremony to inaugurate the opening of an art exhibition is always called a private view,
which is a legacy of that past practice. The varnish is heavily loaded with resin, it is very solid, and can be
thinned, preferably with essential oil of petroleum which evaporates completely.

1953

Robert Chaveau 'marries' colour

1952

Immersion in the world of fine color

■ Immersion in the world of fine color

A new relationship for the manufacturer: with painter and gallery owner Armand Drouant who engages in the manufacture of thin oil colours.
But soon captured by the fame of his gallery, he stops to turn to Saint-Marcel ...
Immersion in the world of fine color

■ Immersion in the world of fine color

Drouant has some recognition by collectors in the art world and the greatest artists succeed in his Paris
gallery, including: Braque, Gromaire, Soutine, Van Dongen, Othon Friez, Buffet ... This talented negotiator has a keen business sense. The sale of his factory is formalized in 1952. A beautiful image in the world of art that allows Pébéo to finally take its first steps in the aristocratic world of fine colour.

■ What secrets are hidden behind the colour?

The brand Drouant enjoys a good reputation, but does not offer a unique range of oil colours.
What secrets are hidden behind the colour?

■ What secrets are hidden behind the colour?

At the conclusion, Drouant reveals the secrets of making fine colour to Pébéo. 'After being slurred by the mixer arm, the colour is refined by a three-cylinder grinder: fineness is proportional to the pressure on the cylinders and the number of times it turns. It then undergoes intense quality control during its manufacture and before conditioning ...'

■ The key to fine colour

After signing the agreement for the acquisition of the Drouant company, the
equipment is delivered to the mill: mixers, three-cylinder granite grinders.
The colour area is well set up ...
The key to fine colour

■ The key to fine colour

The company believes, that with this acquisition, comes access to the highest level: of fine colours.
But it must tread a long time before leaving the second division, the divison of 'proletarian colours'.
However, the relationship between the Chaveau and Drouant families and jury members of numerous prizes, gradually contributes to the brand recognition.
1950 1959

1960

Setacolor charms the tropics !

■ Pébéo launches fabric painting

Since the early '60s, the existing colours were lacking popularity, as painting on fabric is not in vogue. Pébéo, then, once again, stands out by becoming a virtuoso of fabric colour!
Pébéo launches fabric painting

■ Pébéo launches fabric painting

There are still a few products to develop that are still not adapted. It seems appropriate then to adapt the printing paste used in the textile industry to the requirements of a new creative leisure activity.In the Chaveau, home, the laundry room becomes a laboratory. The washings followed by the drying on the clothes lines, over and over, to test the behavior, to the complete satisfaction of the chief of colours: bright colors, adorned with sequins, pearls and fluorescence.

■ Setacolor charms the tropics!

Favorite teacher: in the Pacific Islands, the exotic beauties are adorned with colourful sarongs decorated with the magical colours of Pébéo ...
Setacolor charms the tropics!

■ Setacolor charms the tropics!

The success is such that Robert Chaveau immortalizes the finest laundry, drying in the breeze of the trade winds. Setacolor stocks are quickly exhausted in the tropics: the phenomenon charms the locals and tourists. Local distribution is exceeded and the arrival of new stocks is triumphantly announced in the press!

■ Sun printing reveals its strengths ...

Transparent, the original colours react to sunlight and reveal the amazing effects of 'sun printing' ...
Sun printing reveals its strengths ...

■ Sun printing reveals its strengths ...

A new phenomenom that is both fun and creative ... A simple to use technique: Just apply diluted colour onto cotton fabric, then apply patterns on top of the wet surface and expose it to the sun. The result is surprising: underneath the patterns the colour appears negative or in light, pastel shades and the area exposed directly to the sun is positive with saturated bright colours.

■ A tube that offers the most!

In 1961 the price war was on, competition was tough and survival demanded imagination, and so came a new idea, a plastic gouache!
A tube that offers the most!

■ A tube that offers the most!

Following the idea of a popular washing powder of the time a principle was established to compete by diluting the gouache to increase the volume to compensate for the price, thus Pebeo was ready to go into battle with a strong offer.

■ The beauty of ceramic without firing!

Robert Chaveau discovered this technique in the studio of Salvado in 1959, painter, ceramist and friend of Picasso.
The beauty of ceramic without firing!

■ The beauty of ceramic without firing!

The fundamental principle of painting with Pébéo Ceramic is as follows: a cold enamel paint takes on the actual name of the technique of ceramics.The colours are as accurate as possible. Their basic resins contain exceptional hardness - 'sub-layers, with coatings, pulp reliefs' whose purpose is purely decorative.

1961

A tube that offers the most !

■ Finger paint, a colour for all the senses

This childrens' gouache opened up a new form of artistic expression for children.
Finger paint, a colour for all the senses

■ Finger paint, a colour for all the senses

Without the constraints of a brush the child can respond with complete sponteneity. Tactilcolour finger paint was followed by designer markers for children which brought freedom to young artists. Celestin Freinet dreamt of refillable markers, nobody in France made them and so Pebeo invented them.

■ A new adventure into graphics

The school department was expanding and it was important to improve the marker offer and so Pebeo invested in graphic studios worldwide.
A new adventure into graphics

■ A new adventure into graphics

Chaveau goes to Lyon to meet a changing profession, which replaces gouache with contemporary materials. Pébéo is always available
for testing new colours and working with designers, this allows them to develop the drawing ink, the ink and a new drawing gum ...

■ The drawing gum? A gum that draws ...

'Do you know the Drawing Gum technique?' the teacher asked Eric Chaveau, 'yes my father invented it' he replied.
The drawing gum? A gum that draws ...

■ The drawing gum? A gum that draws ...

Initiated during a meeting with school teachers to carry out work in the reserve, the drawing gum is being developed in collaboration with the graphic design studios ... This gum peels off, it is applied by brush or pen on the surface to mask works in ink, watercolour or
gouache! A flagship product that is needed without 'reservation'!

■ The graphic arts department

The department is structured within Pébéo to include the development of a range for retouching photos, both black and white and colour ...
The graphic arts department

■ The graphic arts department

The meeting with Claude Merle, printer, photoengraver and creative talent is crucial to the development of this area. It begins timidly, the graphic arts department begins with some basic products, to learn from the more technical products that will be needed in the workshops of photoengravers. The department reached its peak in the 80’s, then the slowdown arrived, as the electronics and technology soon took over.

1969

A new adventure into graphics !

1965

Primary colours in school

■ Primary colours in school

To give children what they need to know about primary colours and the
composition of colour this prism opened the way.
Primary colours in school

■ Primary colours in school

The trichromatic system can be traced back to Isaac Newton, it became a new filed to explore for Pebeo and develop new products for educational success.
Based on the principle of primary colours, inks and gouaches were soon available and extended to all ranges, both leisure and fine art. Pebeo continued its' apprenticeship in the world of colour.

■ Vitrail colours, absolutely divine!

A hermit from the hills of Muy, Brother Anthony, also called Chauvel came to the factory with a divine mission, to find a way to remake the glass windows of the church at la Valbarelle, not far from St Marcel.
Vitrail colours, absolutely divine!

■ Vitrail colours, absolutely divine!

Glass designs need to be plotted once traced and coloured, his budget did not allow him to get the task completed by a stained glass artisan.
Claudius Chaveau came up with a type of mastic which could replace the leading, it was called cerne a cloisonner. It was an immediate success, it was soon followed by glass varnish.

■ Markers for children ... and artists!

The refillable markers were popular with children and artists too, so much so that the American painter Gordon Onslow-Ford made a stop at the factory.
Markers for children ... and artists!

■ Markers for children ... and artists!

The artist in Robert Chaveau was happy to bet on the quality of the markers and inks, in fact they were particularly good in terms of their resistance to light, but Robert Chaveau didn't consider for a minute that this little marker would please all artists.
1960 1969

1970

"La Pebeo" becomes "Pebeo"

■ Pantone, the genius of true colour

What's more subjective than colour, and American printer called Herbert
brought a simple solution to the problem of communicating colour.
Pantone, the genius of true colour

■ Pantone, the genius of true colour

In his printing works in New York, called Pantone,
Mr Herbert was fed up with approximation so he
developed a colour chart of 500 tints from a selection
of eight printing inks and three primary colours.
He printed them on sheets and then referenced them
so the colours were definitive and they continue to be
used today.

■ La Pebeo becomes Pebeo

Little by little La Pebeo evolved to become Pebeo, a stronger brand for the
Fine Art and Graphics markets.
La Pebeo becomes Pebeo

■ La Pebeo becomes Pebeo

Still known by many in the region as La Pebeo,
the new image was important to let the brand soar
without constraint.

■ The Pantone adventure

There are experiences which if they fail can sometimes make you stronger,
especially when the right choices have been made, in the graphic world the
Pantone adventure was one.
The Pantone adventure

■ The Pantone adventure

After a patent is filed by the inventor Pantone (see next
event), Europe, ink manufacturers buy the license, but
nothing is delivered. Robert Chaveau, seduced by the
concept, thinks about integrating products into the
catalog of the graphics department. After contact and
conclusive meeting with the largest distributors of
graphic arts, he places an order. But a few days later,
the group's response is ultimately negative ...
The only solution: is the direct sale! Pébéo managed
the feat against the oddS. In 1974, Pantone passes
under the control of an English company!

■ Extra-fine Watercolour

Pébéo continues its evolution in the range of Fragonard, Fine Arts and brings out new products...
Extra-fine Watercolour

■ Extra-fine Watercolour

While the competition makes these gouache cakes
from glued powdered then compressed, Pébéo
innovates with moist colour. Its 'advantages' ease of
work and dilution of colour. The 'moist' Fragonard
extra-fine watercolour half-pans are also recognized
for their powerful colouring ability. Features directly
related to the manufacturing processes give these
colours a power and exceptional ease of use.

■ End of the manufacture of pigments

1975 sounded the death knell for the manufacture of mineral and organic
pigments, Pebeo chose to develop its' fine colour and school activities.
End of the manufacture of pigments

■ End of the manufacture of pigments

How can a small manufacturer from Marseille
succeed in the competitive international pigment
synthesis? Faced with this competition, a rational
decision is taken. It is the result of a simple
observation: buy more interesting pigments from the
manufacturers who produce them. The pigment
production buildings are closed. Either that or go!
Pébéo becomes only a manufacturer and vendor of
colours and their accessories.

1975

Extra-fine Watercolour

■ Gentle growth

Pebeo grew to over 100 employees, the decisions taken and the efforts of
Pebeo craftsmen to make products in the best ways possible were now
bearing fruit.
Gentle growth

■ Gentle growth

Pebeo prospered in its' familial environment and for
a long while remained untroubled by competitors,
but the day came when others were intrigued by this
Marseillaise company, Pebeo was visited by JM
Paillard, CEO of a competitor, some years later he
admitted to Robert Chaveau that he had been
impressed, but the moment when the competition
begins to take an interest in a little company that
grows and grows, it's too late.

■ Pebeo takes on the world in 1981

Pebeo was already well known in many Mediterranean countries and the
school ranges had been exported to francophone countries for a long time.
Pebeo takes on the world in 1981

■ Pebeo takes on the world in 1981

The seasonal orders are carried out on small series.
The company, to progress, must have access to
importers and distribution channels. Internally too,
must change its structure. Once the initial contacts
are made abroad, new orders are coming ...
Among them, one of the most surprising came
straight from Iraq: 100,000 - 150 ml tubes of oil
colors!

■ Focus on export!

Robert Chaveau's son Eric Chaveau took charge of the development of the
export business, there was regular business with countries like Italy, Spain,
Greece and Egypt, there remained a lot to do.
Focus on export!

■ Focus on export!

After studying chemical engineering, with a diploma
from the IAE of Aix-en-Provence, Eric Chaveau, is
attracted by the potentials from abroad, he wants to
develop the export culture of the company.
The task is heavy: he must build a network, build
relationships of mutual trust and adjust supply by
country. He manages to create the trigger in his
troops! Growing export acquired. Result: the export
business is growing much more than France.
A new impetus is born!

■ The strategic choice for Pebeo

Faced with the growth of the supermarkets and the slow disappearance of
stationers and wholesalers, Pebeo remains true to its' values.
The strategic choice for Pebeo

■ The strategic choice for Pebeo

The company has never had a strong industrial culture
but in the 80's there were numerous temptations to
turn to the big distribution channels to grow big, but
the Pebeo culture and genetic code persisted, there
would be no sacrifice of the product offer at the alter
of volume, Pebeo chose to continue to work of the
quality of the product offer, the market position and
the added value of its' ranges.

1981

Focus on export !

1977

First French acrylic!

■ First French acrylic!

From its' past experience Pebeo knew that it needed to move quickly and
launched the first acrylic made in France, it was a great success.
First French acrylic!

■ First French acrylic!

New material from USA, the acrylic frees the artist
from any constraint and gives free rein to their
creative spirit. It is diluted with water and dries very
quickly, allowing more layers to work quickly.
The qualities of the new product launched by Pébéo
are quickly recognized. Moreover, it reflects perfectly
the mood of the company, sleek, modern and
dynamic.

■ Acrylic, where does it come from?

Invented in Mexico in the 50s', acrylic was the fruit of a collaboration between
painters wishing to paint frescoes and chemists.
Acrylic, where does it come from?

■ Acrylic, where does it come from?

Soft, non-yellowing, UV resistant, acrylic paint is
made from acrylic polymer and aqueous pigment
identical to those used in oils. Its manufacturing
process is also nearby.

■ A painting prize dedicated to acrylic!

At Pebeo an essential belief exists, make the product accessible before all
else, competitively priced acrylic was born.
A painting prize dedicated to acrylic!

■ A painting prize dedicated to acrylic!

A competition open to all students from 18 to 35 years
old using acrylics, an original way for Pebeo to state its'
aims as a Fine Art manufacturer and to promote the
brand. The painting contest ran for three years and
revealed artists like Gerard Laine, Jean Gasnault, Nicole
Bottet and Jean-Jaques Surian.
1970 1981

1983

Strategy for subsidiaries

■ First trip to New York!

The year before, in 1982, with a head full of dreams, Robert and Eric
Chaveau went to New York as part of a trade show: NAMTA ...
For a necessary education and awareness ...
First trip to New York!

■ First trip to New York!

International Association of Producers of fine arts,
recreation and graphics materials, NAMTA meets
each year in an American city. Without knowing
what to expect, and after some unexpected logistics,
Eric and Robert, are drowned in the immensity of the
event and the profusion of the most diverse
products. They become aware of the gap between
Europe and the United States, as well as the scale of
this huge market! Result: a contact with new
strategies ... The participation of Pébéo in NAMTA
will become a regular occurrence.

■ Strategy for subsidiaries

A necessary condition to establish themselves in other countries: and to
create a strong, dynamic and sustainable brand ... With this, the export
growth explodes!
Strategy for subsidiaries

■ Strategy for subsidiaries

First step: to overcome the a priori that the market
demonstrates in respect of the name brand and related
products ... Added to this are the determination and
strong financial resources. Out of about 1000 tons of
finished goods, 40% are sold for export in over 80
countries. The manufacturer relies on its ability to
invest and educate these professionals. In countries
with high potential, the subsidiary appears to be the
safest solution. Thus, several subsidiaries were
created: Pébéo Scandinavia Denmark, Italia and
Pébéo USA ...

■ Creating a U.S. subsidiary

The American subsidiary is created in association with the importer of a
brand of colours Nippon Fine Arts ...
Creating a U.S. subsidiary

■ Creating a U.S. subsidiary

The first objective Pébéo is to offer the full range of
the brand. It is, initially, to observe and think about
how to achieve the professionalism of products that
are 'Made in USA'. The manufacturer launches a
new challenge: to improve quality standards and
offer the market, americanized communication
tools. Starting with the translation of the packaging!

■ Eric Chaveau succeeds Robert

Eric’s impulse now directs Pébéo, French leader in colour for the arts, education and recreation into going international. In conjunction with its
annual production of 1500 tons of paint, the No.4 worldwide colour asserts itself as patron.
Eric Chaveau succeeds Robert

■ Eric Chaveau succeeds Robert

1600 formulas allow the manufacturer to produce 3500 products sold in 10 million tubes and 10 million bottles a year.
Yet Pébéo has chosen to work in small batches 'striving to innovate and produce the widest possible spectrum of colours and quality products,' says Eric Chaveau, CEO. 'And we're not afraid to take risks. The artists take more than us and we must live up to their dreams.' With a lab of the next generation, Pébéo quickly becomes an international reputation in over 70 countries.

■ The site Pébéo II

Five years after the completion of the first site, located across the street, Pébéo
II took office: 5000 square meters of space dedicated to new services ...
The site Pébéo II

■ The site Pébéo II

The first site, which asserts itself as a showcase for
Pébéo and a place of culture through its
contemporary art space, is fast becoming too small.
A second location, erected opposite the first, houses
the painting workshops and coating, mounting,
chassis paint. Moreover, Pébéo continues more than
ever, as a 'patron' of many artists with very active
partnerships with European art schools 'to inspire
young artists to cast off, and leave the harbor to face
the ocean currents.'

1995

Eric Chaveau succeeds Robert

■ The factory changes its' logistics

Too slow and not sufficiently adapted to the market so it had to go and a
new packing and delivery system was put in place.
The factory changes its' logistics

■ The factory changes its' logistics

Everything is done to rebuild, to implement ...
The challenge is: install the new channel without disturbing the production and deliveries.
The investment is heavy and, for services, this represents an increased workload, especially to adapt to new procedures. These efforts will be rewarded the following year in 1996 ...

■ 1st Transparent plastic tube in the USA

Pebeo brought another innovation, the first transparent plastic tube for which
it won the prize for innovation at NAMTA.
1st Transparent plastic tube in the USA

■ 1st Transparent plastic tube in the USA

Pébéo launches new packaging for acrylics. It is a
major innovation ... The company is recognized for its
packaging and its booth, considered the most beautiful
at this annual U.S. trade show, an established reference
for the world of creative hobbies.

■ The end of the graphic adventure

The computer develops unbelievable speed; Pébéo decides to refocus its
energies on the field of colour. The graphic adventure ends ...
The end of the graphic adventure

■ The end of the graphic adventure

The graphics department is idle. The development of
computer technology has resulted in the
disappearance of products previously used in the
graphic market. Small products distributed by the
brand will no longer follow. Pébéo must act quickly.
The decision to close the department is taken.
Pébéo uses this episode as an enrichment, based on
meetings with artists of a new genre in constant
evolution, and fans of graphic technique.

■ Pébéo works for the conservation of art!

Art is the center of activity at Pébéo, such that in 1993 the company embarked
on research into the behavior of drying oils, varnishes and colours ...
Pébéo works for the conservation of art!

■ Pébéo works for the conservation of art!

With a specialized laboratory, Pébéo develops a
research team within the company that is being
chosen to participate in Crisatel, research program of
the European Commission. The objective of the work
is carried out in conjunction with the laboratories of
the Louvre and the National Gallery in London to
develop a system for storing and managing high-
definition images and to obtain a nondestructive way
to decifer the layers of ancient pictorial on a work of
art.

1993

1st Transparent plastic tube in the USA !

1989

Marseilles loses its colour !

■ 'Marseilles loses its colour!'

Pebeo moved to a new factory in the small town of Gemenos to the east of
Marseille and the new heart of the enterprise.
'Marseilles loses its colour!'

■ 'Marseilles loses its colour!'

Designed by architect Maurice Sauzet, deeply
marked by Japan's traditional architecture, the
building reflects the basis of his research from several
years in Japan. Hence his deep and wide openings,
calculated powerful landscapes, express this
relationship between inside and outside ... The new
company headquarters becomes an ideal showcase
for Pébéo ... it helps to reveal the image of modernity
and manufacturing innovation at the same time as it
reveals its attachment to things of art! The building
structure offers visitors a permanent exhibition of
contemporary art works that unfold in the garden ...
and the resplendent plants that require a very large
white steel vessel.

■ Why the move to Gemenos?

The buildings at St Marcel were old and poorly arranged, space restricted,
the business couldn't prosper.
Why the move to Gemenos?

■ Why the move to Gemenos?

The layout of the old plant is no longer appropriate to
work in good conditions. The buildings are no longer
suitable. One has to face the facts that it cannot meet
the demands from important markets. Once the move
is complete, the improvement is very clear: a
productivity gain of 15-20% ... and the positive result
of the internal pride of the entire staff.

■ Export: products made of gold!

With the removal of the old and with new activities added, Eric Chaveau
restructured the team and added an export department better designed to
serve these markets.
Export: products made of gold!

■ Export: products made of gold!

The laboratory was enlarged and new teams added,
the export department was created to serve the diverse
needs of all these markets, for example Setacolour is
used in African schools to teach girls how to make their
trousseau, in Egypt Pebeo Superfine Gouache is used to
decorate papyrus, a new gold was devloped for just
this purpose, Pebeo recreated the gold of the pyramids!
1983 1995
1996
Pebeo painting party !

■ Pebeo receives the Cezanne award

With its' new logistics chain in place Pebeo received the Cezanne Award for logistics from the Department for Logistics and Transport, IUT Aix-en-Provence.
Pebeo receives the Cezanne award

■ Pebeo receives the Cezanne award

After months of running and tweaking the shipping
conveyor into full swing, this new powerful, fast and
flexible channel manages approximately 6000
references daily. Results: reduction by three of
delivery for export. Non-moving stocks are avoided.
Orders are shipped directly from the parent 60% in
time savings, quality, performance and cycle, 40% in
productivity and a huge customer satisfaction ...

■ Pebeo painting party

Painted containers on a stopover in Borely, this was the first Pebeo Art Contest,
Pebeo Director and Organiser launches a new concept, art that travels!
Pebeo painting party

■ Pebeo painting party

The idea is as follows: gather around a common theme in art schools in Europe and elsewhere and
give students a new media of expression! In 1996, around live performances on 15 train car containers,
moving towards the horizon as it happens.
The event lasts three days, under the banner of art
exchange, celebration and discovery.
On the beaches of L'Escale, the starting point of this
journey through the world, that painting without
Borders shares ...

■ Some homeless containers ...

Viewed from afar, it looks like a good old western with its caravan of
pioneers embarked on a long journey, drawn in a circle, ready to be adorned
with beautiful paintings of war ...
Some homeless containers ...

■ Some homeless containers ...

Like a rainbow spreads over the world, from
Marseille to Parma, Saint-Etienne in Rouen, from
Madrid to Paris from Bordeaux to Clermont-Ferrand,
Lyon, Poitiers, containers, colours of Mediterranean
ocean travel via Hong Kong, Hamburg, Genoa,
Abidjan or Bora Bora ... Holders of imagination,
these ambassadors of a new kind of art have won
their bet!

■ The way forward in arts

In parallel with the development of the manufacturing base Pebeo also developed its' relationships with the influential artists of the day.
The way forward in arts

■ The way forward in arts

In 2004 Pebeo took another step with the opening of Espace Pebeo, a shop and workshop in the artists quarter of
Shanghai in Moganshan Lu, the shop is interesting for
adults and children alike offering space and materials for
artists to use the products. In 2007 a second Espace Pebeo
was opened in Peking in the original shop of Huang Rui,
one of the founders of the 'Star' avant garde group founded in 1979.

■ A sister plant at the other end of the world

Built on the same model as the 'parent plant' in Gémenos built in 1989, the Chinese factory, located in Kunshan City, 50 km from Shanghai, was built in nine months. Same architect, same principle, the same exhibition space ...
A sister plant at the other end of the world

■ A sister plant at the other end of the world

Pébéo entered into a dynamic international league.
Once the legal framework was put in place in 2002, implementation of the site begins with a team of five people. At the start of the business, the workforce
comprises of about fifty people: about 15 volunteers for coaching and 35 workers. It must meet the needs of the
U.S. market while keeping prices competitive.
The agenda: the production of Arti'stick colours -1st prize winning colours for children. This manufacturing facility is a very important development for the company.
2003
A sister plant at the other end of the world

■ Pebeo joins Mecenes du Sud

Founded in 2003 Mecenes du Sud is a group of businesses aiming to see
their locality benefit from their patronage, Pebeos' part aims to keep it true to
its' vocation to help artists.
Pebeo joins Mecenes du Sud

■ Pebeo joins Mecenes du Sud

Driven by a passion, these philanthropists have one
essential purpose: to provide, through collective action
part of an innovative alternative to using art projects
that unite new entrepreneurs every year. Convinced
that contemporary art nourishes the imagination and
innovation, the Patrons of South impose their
signature, the company is also a cultural player, in
2005, Eric Chaveau becomes President of the
Association ...

■ The phenomenon Arti’stick

Pebeo was one of the first to launch this type of creative and innovative
product which allow the user to easily create imposing stickers for glass.
The phenomenon Arti’stick

■ The phenomenon Arti’stick

The designs are painted directly from the tube on a
transparent plastic sheet. The paint is applied to
form designs that dry to a flexible, translucent
plastic, once peeled off, becomes a window
decoration. Pébéo’s creative kits offer users the
possibility to reproduce custom designs and
humorous characters out of the paint. The advantage
of Arti’stick is that it can easily be diverted to give
free rein to the wildest ideas. Its success was
immediate, particularly in the United States!
The window decorations multiply as the holidays of
Halloween and Christmas approach.

■ Pébéo Art Contest

After a few years of the contest Pebeo affirmed its' mission to be a sponsor
and advocate of contemporary art.
Pébéo Art Contest

■ Pébéo Art Contest

Under the patronage and benevolence of Duchamp, Miro,
Warhol, Pollock, Haring, Baselitz, Pebeo supports many
artists and schools, after various contest themes, containers
in 1996, interior colours of the imagination in 1997, the
rules of the game in 1998 at the Cargo gallery, the idea was
to create works in the style of contemporary artists since
1900. It is a point of plagiarism, to feel and to deliver
talent with generosity. Now, barely three years old and
already the Pébéo Art Contest has confirmed its
international dimension with the feelings growing stronger
each year, to be in tune with a creative act stripped of its
superficial veneer.

■ Arti’stick: paint, glue it!

Pébéo is on the edge of its international adventure. It is Arti'stick,
repositionable transparent paint, which initiates the phenomenon with
unprecedented success! The product will even be a winner across the
Atlantic!
Arti’stick: paint, glue it!

■ Arti’stick: paint, glue it!

In Germany, the sales of Pébéo’ Arti'stick take off ...
when it was decided to 'market' the product to target
children, the market was conquered. The success of
the kit, is such that the launch of a production unit in
Tunisia can manage volumes on the international
level. In 2001, Arti'stick Receives an award: Best
Product of the Year, by Toys 'R Us in Canada.
1999
Arti’stick: paint, glue it !
2000
Creation of the Workboxes

■ Creation of the Workboxes

Workboxes were created to include all the materials necessary to start a craft
so that consumers can easily enter the world of creativity and successfully
discover the activity.
Creation of the Workboxes

■ Creation of the Workboxes

In the field of Creative Leisure, the 'Atelier' by
Pébéo, is in the form of a box that brings together
all the materials necessary for consumers to easily
enter the world of creation. The discovery of the
activity is a success! The 'Atelier' box is smart;
The colours are stored in their compartment where
everything is provided to create the environment
and to stimulate creative colourful travel.

■ Pebeo Tunisia founded

The Pebeo Tunisia founded as an additional production unit.
Pebeo Tunisia founded

■ Pebeo Tunisia founded

The success of Arti'stick and creative hobby kits has rendered the Gémenos plant, as no longer sufficient to
meet the needs of production in terms of space ...
Moreover, Pébéo wants to retain the manufacture of school products to retain the genetic code of the
company whose profitability is uncertain. For these reasons, the small production unit of Pébéo Tunisia is
created in the Zaghouan region. Very quickly, the staff has about fifty people who package and assemble
products still produced in Gémenos.

■ The first steps towards Pébéo China

Pebeo discovered China in the early 2000s'.
The first steps towards Pébéo China

■ The first steps towards Pébéo China

Pebeo found Shanghai to be a mutating landscape,
a new dynamic in the process of being born, it
presented an interesting opportunity. To the west of
the town the Suzhou Creek was teeming with 30
storey residential blocks, whilst old industrial units
were falling into disrepair, yet groups of artists were
investing in old flour mills and other factories, a
concept vaguely reminiscent of Hackesche Hofe in
Berlin or the Tate Modern in London.

■ Pebeo takes painting on china to a new level

Porcelaine 150 was a revolution in all ways, developed from a new generation of thermohardening resins, this paint put professional results in
everybody's' reach.
Pebeo takes painting on china to a new level

■ Pebeo takes painting on china to a new level

The manufacturer's choice is simple: develop
innovative products with high added value, yet easy
to use! Porcelaine 150 is applied to china, porcelain,
metal and more, then heat set in a kitchen oven to
300 F (150° C). The decor is then extremely stable
and resistant to repeated use in the dishwasher.
Another success for the manufacturer!

■ Porcelaine 150 conquers the USA!

Porcelaine 150 is exported. The immediate success in the United States, where
the product is available in the American channels of distribution in over 1,000
stores ...
Porcelaine 150 conquers the USA!

■ Porcelaine 150 conquers the USA!

The most significant sales are made in the United
States. Porcelaine 150 invites crafters, aspiring to be
professionals, to a vast field of creativity, allowing
them the choice of media and methods used to play
with effects, transparency and colour intensity.
A new generation of 46 colours is available in bottle,
tube or felt tip marker. The colours are mixable, deep
and brilliant, translucent or opaque. Ultimately,
resulting in a stunning glazed appearance.

■ And glass painting too!

Pebeo then created Vitrea 160 from the same genetic base as Porcelaine 150,
it transforms glassware forever after baking at 160C.
And glass painting too!

■ And glass painting too!

Vitrea 160 opens the door, to allow a broad audience the unlimited ability to personalize the decor of their home.
The new range of thermohardening glass paint, packaged in bottles, tubes or felt tip markers, includes the mediums to
obtain iridescent, frosted, matte or gloss effects. As well, there are many techniques to multiply the effects. With behaviors
similar to Porcelaine 150 with a simple kitchen oven heat set process - the art of the table setting is permanently decorated
with the brilliant colours. Ultimately, the success of Porcelaine 150 followed by that of Vitrea 160, built on the current home
decor trends.
1998
Pebeo takes painting on china to a new level
1996 2003

2005

An honour from a Chinese town

■ Pebeo sets up in China and gives away its' secrets!

Good communication in China is all about prowess, Pebeo has successfully mastered this.
Pebeo sets up in China and gives away its' secrets!

■ Pebeo sets up in China and gives away its' secrets!

To establish itself, there are two solutions: either a media campaign with great scope, or, on a smaller scale, (within a
budget and targeted markets), by a painstaking job of adapting the communication to customers. The latter option is chosen
by Pébéo China. Served well by its abilities in the production, marketing and communications departments that are on the
premises and rapidly able to adapt the tube, label and tools for sale. The mantra: make the product available to consumers by
a full translation of labels, well beyond legal requirements. Finally, adjust the visual identities for local references and maturity of the market.

■ An honour from a Chinese town

Eric Chaveau was awarded an honorary citizenship by the city of Kunshan, home of Pebeo China, by the local Communist Party officials.
An honour from a Chinese town

■ An honour from a Chinese town

The city of Kunshan, which hosts the Pébéo plant, offers an honor to him for his successful implementation and for the links that the manufacturer was able to weave into the city.These efforts were recognized in China: as a successful economic and social development.
On the day of the celebration, there is a dinner to invite the contractors to the table of local authorities:
an incomparable honor. In addition to this prize: a year's subscription to the local newspaper!

■ Touch, or painting in relief!

Made in China, but designed in Gémenos, Touch is a resounding success with several million bottles sold worldwide. This tube will be labeled in 17
different languages.
Touch, or painting in relief!

■ Touch, or painting in relief!

Before, there were only pens and liquid paint popular to multi-media. From now on, there's more: Touch,
with its range of, gloss, crystal, glitter, pearl and metal. By simple pressure on the tube, paint flows in relief, while maintaining its volume, then it remains dimensional once dry ... Multi-media and the potential applications are endless, so much so, that even the fashion designers and stylists use it to
customize their creations.

■ Pebeo recognised!

Just like Van Cleef & Arpals and Baccarat Pebeo received the living heritage
award from the Minister for Small and Medium sized enterprises.
Pebeo recognised!

■ Pebeo recognised!

This accolade is recognition of 80 years of activity of the manufacturer, product quality, innovations,
know-how and the men who compose the company.
The passion for art, compliance techniques, and the privileged relations with its international artists all
these show how they obtained this label. That same year in China, Pébéo is once again in the spotlight!

■ Pebeo voted best small French business in China!

Guillaume Lefebure Director of Pebeo China receives the award from the French President Nicolas Sarkosy ...
Pebeo voted best small French business in China!

■ Pebeo voted best small French business in China!

Already honoured by the Chinese people in 2005, Pebeo was again recognised and now enjoyed a complete victory, recognised both at home and internationally, the company had integrated socially and economically into the giant China.

2007

Pebeo recognised !

■ Robert Chaveau immortalised Fernandel’s cow !

The cow parade is a presentation of contemporary international street art showing decorated cows in different towns.
Robert Chaveau immortalised Fernandel’s cow !

■ Robert Chaveau immortalised Fernandel’s cow !

Pebeo once again is part of the event, Robert Chaveau took the cow by the horns and transformed into 'Marguerite' the famous film star
Henri Verneuil, 'The Cow and the Prisoner', the cow travelled from town to town, the joy of freedom expressed in its' pearly flower
studded gown, what a symbol for Pebeo. Today the cow has earned her retirement at Gemenos.

■ Pebeo launches new ranges

Pebeo launches new ideas for the oil ranges, both traditional and modern ideas.
Pebeo launches new ranges

■ Pebeo launches new ranges

With the release of the new Dyna-based pigmentsthat reflect the colour depending on the angle of the
reflection of the light, these colours add sparkle dynamism and modernity to artistic creations.
Qualities that are enthusiastically recognized byleading artists such as Robert Combas (see his testimony in 'The interviews with artists').

■ Colour faces the global crisis

The crisis is worldwide but the use of colour resists in the face of the sombre mood as the art of creating for oneself and of cocooning become the fashion of
the moment. The public remains faithful to art and craft.
Colour faces the global crisis

■ Colour faces the global crisis

The manufacturer must remain present in the market and anticipate the growth of the future. Pébéo enters its 102nd country ... Three countries are adding the designer colours in 2009: Kosovo, Kazakhstan and Lithuania ... While, in China, it is not less than 3000 products that are now manufactured in the same
factory, mainly entry level ranges. In China as elsewhere, Pébéo continues to be what it has always been: a modern brand, which thrives on innovative, aesthetics and can adapt to the cultures and their most diverse environments.

■ A Pébéo bus in Madrid

A communication campaign among art schools in Spain, Pébéo set out to attract art students and professors on the roads of Madrid ...
A Pébéo bus in Madrid

■ A Pébéo bus in Madrid

Throughout its history, the manufacturer has been open to artists and teachers. Many products have been born of these relationships. In order not to violate this rule, the brand decided to go, once again, to reach out to them, on a Pébéo bus of colours: it provides them with products, as well as precise and accurate information on techniques to use.The colours continue their journey!

2009

Pebeo launches new ranges

2008

P.BO Deco colours burst onto the scene

■ P.BO Deco colours burst onto the scene

At the time when colour is invading homes and interiors Pebeo makes its'
entrance into the world of home decoration.
P.BO Deco colours burst onto the scene

■ P.BO Deco colours burst onto the scene

Beyond creative leisure, creative décor is in the air.
Pébéo sees this as a way to uniquely position itself while
continuing to offer new ideas! Pébéo rushes into the
trend and launches a new brand: P.BO Deco.
This encounter, leads to a collection of ultra
contemporary, innovative and accessible colours, as well
as creative kits (wall stencils) to customize the entire
house. Finally, Pébéo products blend perfectly with
television programs and TV channels. In addition,
collaborations with personalities see the day.

■ Pébéo guides the 'Mécènes du Sud'

Since 2005, Eric Chaveau is President of the 'Mécènes du Sud' ...
The passion for art, which is in the genetic code of Pébéo, finds its rightful place in a collective commitment: 'Marseille 2013'!
Pébéo guides the 'Mécènes du Sud'

■ Pébéo guides the 'Mécènes du Sud'

In Marseille, it is through the workshops of the
Mediterranean Euro, that the 'Mécènes du Sud' will
transform 'the business' while generating a capital
seed to share with artists to make great creations!
In the continuing activities of the association, Pébéo
supports cultural mediation introduced by Ansem
Kieffer Monumenta 2007 and 2008 Richard Serra
and extends its basic roots. Pébéo’s expertise is
providing the know-how and quality of its products
to educational workshops, created specifically for
school and young audiences.

■ Art becomes more Democratic with the Affordable Art Fair (China)

Pébéo endorses the concept of the 'Affordable Art Fair' which will tour the world by allowing fans to purchase works of art without growing poorer ...
Art becomes more Democratic with the Affordable Art Fair (China)

■ Art becomes more Democratic with the Affordable Art Fair (China)

A Beijing, l’AAF est un événement et une opportunité unique de se procurer des œuvres contemporaines (peintures, photographies, bandes dessinées et sculptures) à prix raisonnables : les quelque 600 œuvres seront vendues à moins de 8,000 RMB ($ 1 000 USD).
Pébéo, convaincu que l’art est au service des gens, œuvre à cette cause en organisant des prix qui ont plusieurs effets : la promotion de l’art et de son message, le soutien aux artistes avec des dotations en produits et matériels de la marque et l’occasion pour le grand public de devenir collectionneur.
2005 2009

2011

The innovations keep coming, one after the other

■ The innovations keep coming, one after the other

With Fantasy, the patented range of paints on all supports, the manufacturer once again pushes the limits of creativity with surprising effects.
The innovations keep coming, one after the other

■ The innovations keep coming, one after the other

Poured on a flat horizontal surface such as: glass, canvas, metal, plastic, and ceramic... The Fantasy Prisme or Fantasy Moon paints, used alone or applied with a painting tool, will retract, distend and intertwine to give life to original combinations, abstract textures and designs. And when the paints begin to play perfectly between opacity and opalescence, your art work becomes a true gem of emotions... Fantasy Prisme and Moon are paints that easily blend with other paint ranges: Vitrail, Cerne Relief, Studio Acrylics...

■ Pébéo always a patron

Engaged in many educational projects with diverse audiences, Pébéo supports Monumenta. On this occasion, Anish Kapoor for Pébéo exclusively uses his artist's eye to study the relationship sustained between meaning and dimension...

Pébéo always a patron

■ Pébéo always a patron

Engaged in many educational projects with diverse audiences, Pébéo supports Monumenta. On this occasion, Anish Kapoor for Pébéo exclusively uses his artist's eye to study the relationship sustained between meaning and dimension...

2012

The 4th generation is new at Pébéo

■ The 4th generation is new at Pébéo

Antoine Chaveau, the 4th generation and son of Eric, joined the company and became Export Sales Manager and is responsible for the Middle East regions; Maghreb; India and Eastern Europe.
The 4th generation is new at Pébéo

■ The 4th generation is new at Pébéo

Antoine Chaveau, the 4th generation and son of Eric, joined the company and became Export Sales Manager and is responsible for the Middle East regions; Maghreb; India and Eastern Europe.

■ Espace Pébéo in Gémenos

The Espace Pébéo in Gémenos invites the general public to its new Espace Pébéo to dive behind the scenes of inventions, talents and history, as a living tribute to colour and to all creators.
On the inauguration of the Espace Pébéo, Robert Chaveau filled the venue with the exhibition of his series: "Once Upon a Time in China" In this fresco constructed as an epic, the artist gives us his view on the China that he discovered during his travels; the humanity released by the portrait gallery reflects the people that he met along his journeys between tradition and modernity
Espace Pébéo in Gémenos

■ Espace Pébéo in Gémenos

The Espace Pébéo in Gémenos invites the general public to its new Espace Pébéo to dive behind the scenes of inventions, talents and history, as a living tribute to colour and to all creators.
On the inauguration of the Espace Pébéo, Robert Chaveau filled the venue with the exhibition of his series: "Once Upon a Time in China" In this fresco constructed as an epic, the artist gives us his view on the China that he discovered during his travels; the humanity released by the portrait gallery reflects the people that he met along his journeys between tradition and modernity

■ Patron of Louvre.fr

Pébéo put all his knowledge into the colour service and became a patron of Louvre.fr. A partnership that flows, a great opportunity to reveal this colour universe to a wide audience.
Copyright Photo: Grà © goire
Patron of Louvre.fr

■ Patron of Louvre.fr

Pébéo put all his knowledge into the colour service and became a patron of Louvre.fr. A partnership that flows, a great opportunity to reveal this colour universe to a wide audience.
Copyright Photo: Grà © goire

2013

A momentous year.

■ A momentous year.

Pébéo, a living heritage company (EPV), is awarded once again by Namta (Minneapolis - USA) who judges its new patented products, including Fantasy, the most innovative. The MOIT day concept, the meeting between Mixed Media and Pébéo, took place in Canada
A momentous year.

■ A momentous year.

Pébéo, a living heritage company (EPV), is awarded once again by Namta (Minneapolis - USA) who judges its new patented products, including Fantasy, the most innovative. The MOIT day concept, the meeting between Mixed Media and Pébéo, took place in Canada

■ The Mixed Media concept: a movement that originates from all sides

The Mixed Media concept responds to a new trend which results in an offer where previously unconnected products interact.
Manufactured from the hands of masters who dare to break the rules and mix all the mediums to perfection. Mixed Media revolutionises this concept by offering the artist, professional or amateur, a variety of techniques that can be used. With its crystal resins, Vitrail painting, effect colours, golden leaves, the pictorial and sculptural journey defy confrontations ever seen: opalescent, transparent, glossy colours like glass, colour overlays, relief, collages, crimped sealed ... The finishes are perfect and the results very often surprising. The technique is easy and is at the service of the artist's imagination.
Thus, a new medium has been created: "Inspiration Mixed Media" - an interactive magazine in several languages with a Product catalogue from the entire Mixed Media range. This E-mag makes it possible to find a huge amount of multimedia information on the same document and provides the reader with all accessible and permanent resources. The publications also become information mediums, practical guides and resource centres.
The Mixed Media concept: a movement that originates from all sides

■ The Mixed Media concept: a movement that originates from all sides

The Mixed Media concept responds to a new trend which results in an offer where previously unconnected products interact.
Manufactured from the hands of masters who dare to break the rules and mix all the mediums to perfection. Mixed Media revolutionises this concept by offering the artist, professional or amateur, a variety of techniques that can be used. With its crystal resins, Vitrail painting, effect colours, golden leaves, the pictorial and sculptural journey defy confrontations ever seen: opalescent, transparent, glossy colours like glass, colour overlays, relief, collages, crimped sealed ... The finishes are perfect and the results very often surprising. The technique is easy and is at the service of the artist's imagination.
Thus, a new medium has been created: "Inspiration Mixed Media" - an interactive magazine in several languages with a Product catalogue from the entire Mixed Media range. This E-mag makes it possible to find a huge amount of multimedia information on the same document and provides the reader with all accessible and permanent resources. The publications also become information mediums, practical guides and resource centres.

■ Passion for Art Marseille European Capital of Culture, Pebeo supports a project

Created by the European Union in 1985, the title of the European Capital of Culture is a unique label.
As part of the Workshops of the Euro-Mediterranean Marseille Provence 2013, Pébéo welcomes an artist in residence: The workshop of Marie Angeletti.
Between the artist Marie Angeletti and Pébéo. the human relationship is what governed the art project. The artist offered employees a collaboration, during their working hours, which integrated full-fledged participation in the creative process and in the exhibition within the Gémenos plant. The teams of Gémenos Pébéo and its Chinese twin welcomed Marie Angeletti for several weeks at their workplaces. An overlap between her work and what each wanted to offer her. The final work, the result of this close artistic complicity, was exhibited at the heart of the two plants in operation, becoming a decorative element in the universe of the employees, but it is also a questioning of the condition and the possibility of an autonomous work of art.
Copyright photo: Grà © goire
Passion for Art Marseille European Capital of Culture, Pebeo supports a project

■ Passion for Art Marseille European Capital of Culture, Pebeo supports a project

Created by the European Union in 1985, the title of the European Capital of Culture is a unique label.
As part of the Workshops of the Euro-Mediterranean Marseille Provence 2013, Pébéo welcomes an artist in residence: The workshop of Marie Angeletti.
Between the artist Marie Angeletti and Pébéo. the human relationship is what governed the art project. The artist offered employees a collaboration, during their working hours, which integrated full-fledged participation in the creative process and in the exhibition within the Gémenos plant. The teams of Gémenos Pébéo and its Chinese twin welcomed Marie Angeletti for several weeks at their workplaces. An overlap between her work and what each wanted to offer her. The final work, the result of this close artistic complicity, was exhibited at the heart of the two plants in operation, becoming a decorative element in the universe of the employees, but it is also a questioning of the condition and the possibility of an autonomous work of art.
Copyright photo: Grà © goire

2014

The Setacolor range expands.

■ The Setacolor range expands.

When the greatest fashion designers get hold of Setacolor colours, the result is staggering.
Ranging from Setacolor Opaque colours to Setacolour Opaque Moiré and Pearl colours for a glistening effect! For light fabrics, choose the Setacolor Fluorescent and Glitter colours! To create your "High Colour" collection, mix the colours and the effects! To give special effects: Setacolor Auxiliaries and Setacolor 3D. And to ennoble the fabrics, it often just needs a littlle Setaskrib+ market to give a touch of sparkle. The Setacolor range was enriched and worked in close collaboration with the great names of fashion.
The Setacolor range expands.

■ The Setacolor range expands.

When the greatest fashion designers get hold of Setacolor colours, the result is staggering.
Ranging from Setacolor Opaque colours to Setacolour Opaque Moiré and Pearl colours for a glistening effect! For light fabrics, choose the Setacolor Fluorescent and Glitter colours! To create your "High Colour" collection, mix the colours and the effects! To give special effects: Setacolor Auxiliaries and Setacolor 3D. And to ennoble the fabrics, it often just needs a littlle Setaskrib+ market to give a touch of sparkle. The Setacolor range was enriched and worked in close collaboration with the great names of fashion.

■ Tomosuke artist exhibition at Pébéo n Gémenos

A good meeting and a link between Pébéo and the Japanese artistic community. Between Japanese tradition and modernity, the artist has given his work a certain sensitivity.
Tomosuke artist exhibition at Pébéo n Gémenos

■ Tomosuke artist exhibition at Pébéo n Gémenos

A good meeting and a link between Pébéo and the Japanese artistic community. Between Japanese tradition and modernity, the artist has given his work a certain sensitivity.

■ Pébéo in Great Britain.

After Southampton, Pébéo moved to London and opened an Espace Pébéo by offering animated painting workshops by artists discovering the products of "Mixed Media" art
Pébéo in Great Britain.

■ Pébéo in Great Britain.

After Southampton, Pébéo moved to London and opened an Espace Pébéo by offering animated painting workshops by artists discovering the products of "Mixed Media" art
2010 2014

2015

A new direction

■ A new direction for Pébéo

Eric Chaveau announces the appointment of Jacques Joly at Pébéo, new CEO of Pébéo, with 20 years of experience in the fine arts sector, and internationally in particular, with a mission to speed up the development of the brand at international level and to corroborate Pébéo in its leadership role.
And to strengthen the brand's presence in South America, a subsidiary was opened in Chile so that Pébéo could establish itself long-term on this growing market.
Opening of a subsidiary in Chile.
A new direction for Pébéo

■ A new direction for Pébéo

Eric Chaveau announces the appointment of Jacques Joly at Pébéo, new CEO of Pébéo, with 20 years of experience in the fine arts sector, and internationally in particular, with a mission to speed up the development of the brand at international level and to corroborate Pébéo in its leadership role.
And to strengthen the brand's presence in South America, a subsidiary was opened in Chile so that Pébéo could establish itself long-term on this growing market.
Opening of a subsidiary in Chile.

■ Fountain show at Pébéo

From Istanbul to the Marseille region, there is just a little piece of the Mediterranean that the artist surpassed with passion! After 15 days in artistic residency with the entire Pébéo team, artist Yigit Yazici exhibits his work called"Fountain". Why this name? Because at Pébéo, the "colour source" is valued!
Fountain show at Pébéo

■ Fountain show at Pébéo

From Istanbul to the Marseille region, there is just a little piece of the Mediterranean that the artist surpassed with passion! After 15 days in artistic residency with the entire Pébéo team, artist Yigit Yazici exhibits his work called"Fountain". Why this name? Because at Pébéo, the "colour source" is valued!

2016

The 4ARTIST MARKER

■ The 4ARTIST MARKER

Pébéo has always been interested in artists and in being an artist. It is, above all, the expression of a fundamental freedom.
Pebeo launches the 4ARTIST MARKER range, with oil base, and its 18 most diverse and heavily pigmented colours, and a selection of well-differentiated tip recommended for practising Graphic Arts and Fine Arts and offers excellent UV resistance thanks to its strong pigmentation. For experimental effects, 4ARTIST MARKER captures MIXED media and allows the artist to complete a work of art created with Mixed Media paint.
The 4ARTIST MARKER

■ The 4ARTIST MARKER

Pébéo has always been interested in artists and in being an artist. It is, above all, the expression of a fundamental freedom.
Pebeo launches the 4ARTIST MARKER range, with oil base, and its 18 most diverse and heavily pigmented colours, and a selection of well-differentiated tip recommended for practising Graphic Arts and Fine Arts and offers excellent UV resistance thanks to its strong pigmentation. For experimental effects, 4ARTIST MARKER captures MIXED media and allows the artist to complete a work of art created with Mixed Media paint.

■ Check out the deco - it is all the fashion at the moment!

Creation in all its forms with the new Pébéo deco range. A true source of inspiration for creating with ease. ThePébéo "deco" concept offers a wide range of decorative Acrylic colour spray, acrylic decoMarkers.
Check out the deco - it is all the fashion at the moment!

■ Check out the deco - it is all the fashion at the moment!

Creation in all its forms with the new Pébéo deco range. A true source of inspiration for creating with ease. ThePébéo "deco" concept offers a wide range of decorative Acrylic colour spray, acrylic decoMarkers.
2015 2016